What Women Really Want When It Comes To Beauty

In Mary Kay's on-going quest to provide the products, services and business opportunities that women around the world are looking for now and for the near future, we just completed a major global research project that we called "WWW" or "What Women Want". We had learning sessions in 7 countries where we are selling Mary Kay products across the globe. In addition to the United States we also met specifically with Latina women in the US, Mexico, China, Russia, Brazil, Korea and Ukraine. Women were randomly selected from among a larger group who met the age, lifestyle and other factors that we were interested in, and each woman selected was asked to invite a good friend to attend the session with her. It was great fun getting to know these women and their friends, and hear all about their lives, their careers selling Mary Kay, how they used technology and their feelings about beauty.

When we chatted with these women around the world our goal wasn't selling Mary Kay make up however, rather it was to find out what women really wanted in the area of beauty. One of the things they talked about to their Mary Kay representative was how they shopped for their skin care and cosmetic products. For most of the women, it was "anything goes", meaning that they purchase their beauty products from all over — super centers, department stores, direct sellers, specialty stores and online. It's usually about what's convenient for her. So you could say that one thing women want when shopping for beauty products is the EASY ACCESS that selling Mary Kay provides

Lets just have fun was the motto of the day as we learned more about what women really want in their beauty needs. "We want control of the experience" they said "some days me and my girl friends go out to just try on make-up" said Julie Sanders "we want to be able to try it on, see how it feels, see how it looks, and put it back if we don't like it, its a girls prerogative to change her mind if she wants to". "If Julie doesn't think its cute on me then I won't buy it" added long time friend Stacy Coontz. Turns out that friends and family have a great deal of influence over a women's buying decisions when it comes to making her purchases. Yes, above all I think women want to have choices, look pretty, get pampered and have fun says beauty and fashion expert Londa Schexnayder " and giving them that is the reason you become a Mary Kay representative.

Beyond that, It wasn't surprising to find that women also want PERSONALIZED BEAUTY ADVICE, WITHOUT PRESSURE. She wants an advisor who is knowledgeable and is a good listener; someone who understands and knows her and her skin, and doesn't try to just sell her the latest thing that might not be right for her. Ideally, the advisor could help holistically, with everything from makeup application to the latest fashion trends, someone who will reach out to them on THEIR schedule, which is exactly what she gets when she is working with a representative selling Mary Kay.

Being in control and having choices makes me happy" says Christina Fuentes. That shouldn't come as any surprise to this industry since that is what women have always wanted. If its going on my face and I'm spending my money I should get exactly what I want..including the experience. So cancel all the rules and let me buy what I want, the way I want and take my time doing it and I'll be happy.

"But, Mary Kay isn't here to just sell make up" says consultant Londa Schexnayder marketing Mary Kay is about giving women confidence and power. The power you get when you know you look and feel your best. It was the crusade of its founder Mary Kay Ash and is carried on by women around the globe. Is that all that women want? we ask.

Well, that's a good question, and the answer is "OPPORTUNITY THEY CAN TRUST! I think this is one of those areas that's not "new" as far as women seeking out people and opportunities they trust is concerned, it's a matter of the degree of importance. There have been so many instances of things in society over the past years that have really shaken women's trust in institutions and the people behind them. That's what has brought us to this place we are today, where women just will not do business with people and companies that they don't trust.

Perhaps this is the reason for Mary Kay's extraordinary success. It is a company built by woman for woman to give them opportunity on an even playing field. When asked what are the selling Mary Kay pros and cons Londa says "I get to work with extraordinary women who were looking for the same things I wasthe opportunity to make as much money as I believe I'm worth, the flexibility to create my own work schedule, The freedom to live my life on my own terms". All of these things are what makes the Mary Kay opportunity so appealing.

And the cons? We asked"Its' not get rich quick" says Londa "but if you're willing to work as hard for your self as you are for other people you can make as much money as you want; and I love the Mary Kay code of ethics God, Family, Career in that order."

In beauty, just as in everything else these days, those who are best at giving the women what they want will be the most loved brands. Throw in an extraordinary business opportunity that selling Mary Kay provides and its no wonder why so many women want to sell Mary Kay and become a Mary Kay Representative. How about you??

Londa Schexnayder has been beautifying women for over ten years. Be sure to check out her report on anti_aging . Her excellent guide creating_income_on_facebook is available for a limited time, get yours now.