March 14, 2009

How You Don't Choose Your Anti Aging Skin Care Products

The anti aging skin care products and cosmetics industries are huge businesses, turning over billions of dollars a year. There are lots of US women looking for solutions to looking younger and looking good, and plenty of big companies that take advantage of this.

But sadly many of the anti aging skin care products that you buy just don't really do very much. Unfortunately the cosmetics and skin care and anti aging industries are unregulated in the US and the companies can put just about anything they want in their products without proving that they work, and even without showing that the ingredients are safe for people to use.

So you can also find that there are many dangerous ingredients in anti aging and skin care products, and the products don't work very well.

But despite this they sell huge amounts of these products that advertise their ability to make you look younger. Everywhere you look you see products telling you they will make you younger and look great.

So, how do you navigate your way through all this to choose an anti aging skin care treatment that does work, and doesn't contain ingredients that you should be scared of?

This is how not to choose your anti aging products.

1. Don't buy skin care and anti aging products with fragrances. Now we all like to smell good, and the big companies know that so use fragrances. Look younger and smell good at the same time.

There's 2 problems. Firstly you won't look younger because chances are the skin cream won't make you look younger, though you may feel good about having used it.

And second, fragrances are just chemicals and not really all that good for you. It's the same with perfumes, but you just dab a little perfume here and there, you don't apply it to a wide area like you do with, say, a moisturizer.

2. Don't buy anti aging skin care creams with collagen in them. Now we all know that as we age our skin loses collagen, so surely we need collagen replaced to combat the sagging and wrinkling and lines that come with skin aging?

Yes and no. Yes we need to replace that lost collagen, and no adding it to the bottles of anti-aging products like those moisturizers and day creams and night creams and so on doesn't work. It doesn't work because collagen molecules are too large to penetrate the skin, and so it just stays on the surface.

The only way to increase the levels of collagen in our skin is to stimulate the skin to make more collagen itself.

So if putting the collagen in the bottle does nothing why is it in the bottle and why are those big name celebrities on TV telling you how well it works? Because they know there's lots of money to be made. That having collagen in the bottles sells lots of bottles.

Even if it doesn't do anything for you. Even if it's got suspect ingredients. It will sell.

That's marketing for you.

But all this fancy TV advertising costs a bomb, and the celebrity needs her huge cut.

So even though that anti aging treatment doesn't do much, other than make you smell better, it costs a bomb. And people assume if it costs that much it has to work.

And there's lots more things to avoid when choosing a good anti-aging skin care treatment. That's 2, for more visit my website.

Does all this mean that you should give up on anti aging creams and products because they don't work? Not at all. There are excellent anti aging products that work fine, produced from ingredients from plants that are safe to use.

But they are produced by small niche companies that you've probably never heard of, who quietly produce high quality products at reasonable prices because they don't pay the good looking celebrities and spend up big on TV advertising. That's why you've never heard of them. If they started doing that their products would cost a bomb too.

So don't despair. I've given you some things to look for when buying an anti aging skin care product, and told you that there are excellent products available. Now it's your turn to find them.

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